Sarah Jane Vincent

Education and early career

Vincent worked in further education at South East Essex College in England, where she taught and was involved in the early adoption of digital learning technologies.

Vincent worked with young aspiring entrepreneurs through the Peter Jones Enterprise Academy, an educational initiative founded by British entrepreneur and Dragons’ Den investor Peter Jones. The programme focused on developing practical business skills and encouraging entrepreneurship among young people.

Around 2006–2007, she participated in a pilot programme introducing Moodle, an open-source virtual learning environment, using the platform to support teaching and student learning.

She completed a Diploma in Teaching in the Lifelong Learning Sector (DTLLS), with additional training in special educational needs (SEN) and inclusive teaching practices. This background in education and communication would later influence her approach to digital marketing training and consultancy.

Vincent studied for a Professional Diploma in Digital Marketing at the Digital Marketing Institute (DMI).

CeADAR and emerging technology

Between 2011 and 2012, Vincent worked at CeADAR, based at University College Dublin (UCD).

Working within Ireland’s emerging artificial intelligence and data analytics sector provided early exposure to the development and commercial applications of these technologies. This experience contributed to her longstanding interest in emerging technology and its potential to transform how businesses operate and engage with customers.

Digital marketing career

Miss Content Creative

In 2017, Vincent founded Miss Content Creative, a digital marketing agency based in County Wexford, Ireland. Alongside developing the business, she became involved in initiatives supporting entrepreneurship, digital skills development and innovation within the region.

In 2018, she co-founded Digital Skills Clinic at The Hatch Lab in Gorey, County Wexford, an initiative established to support businesses in developing their digital capabilities. Its launch received coverage in the Irish Independent. ^[2]

Vincent also contributed to Town of Things, a collaborative digital innovation project involving Wexford County Council and the Irish Institute of Digital Business at Dublin City University. Her role focused on marketing and public relations, supporting an initiative that explored practical applications of emerging technologies. ^[3]

New Era Digital

In 2024, Vincent rebranded Miss Content Creative as New Era Digital, marking a strategic shift towards specialist SEO, AI search and digital strategy consultancy. ^[1]

Building on her experience in digital marketing, education and emerging technologies, Vincent developed a more integrated approach to search visibility and business growth. Her work focuses on helping organisations strengthen their digital presence across traditional search engines and emerging AI-powered platforms.

Through New Era Digital, she works with business owners and marketing managers across Ireland, providing strategic SEO consultancy, SEO services and AI search optimisation.

Training and mentoring

Vincent’s background in education has remained an important influence throughout her career, particularly in her work as a digital marketing trainer, consultant and business mentor.

She has delivered training through programmes associated with Meta’s She Means Business, Amazon and Vodafone Business, working with business owners and entrepreneurs to develop their digital marketing knowledge and capabilities. Her mentoring experience also includes supporting early-stage entrepreneurs at Techstars Startup Weekend events in Gorey, County Wexford, in 2017 and 2018. ^[16]

Vincent is a guest expert lecturer at Dorset College in Dublin, sharing her professional experience and specialist knowledge of digital marketing with students.

Vincent was commissioned by New Ireland Assurance, part of Bank of Ireland Group, to develop and present a bespoke digital marketing training series for its professional learning platform. Designed specifically for insurance brokers and financial services professionals, the series covered digital marketing, social media and website strategy.

She has also delivered specialist training for Brokers Ireland, including its Marketing Matters: SEO and Website Management programme, which explored website performance, user experience and digital marketing strategy. ^[15]

Alongside her training work, Vincent has held business mentoring and advisory roles. These include SEO mentoring through Local Enterprise Office Wexford, membership of the ISME Skillnet mentoring panel, and work as an approved digital marketing consultant for Enterprise Ireland. ^[14] She is also listed as a consultant with Enterprise Nation, a business support network connecting entrepreneurs with specialist advisers. ^[12]

Speaking and events

Vincent has spoken at industry events in Ireland and the United Kingdom, covering digital marketing, local search, social media and entrepreneurship.

Her speaking engagements include an event at Google’s Dublin headquarters in 2018.

At a Digital Women event in the United Kingdom, she presented on Google My Business and local search.

In June 2019, Vincent organised South East Digital Picnic at Wells House and Gardens in County Wexford, bringing together professionals from the digital marketing and social media industries.

Vincent was also invited to host Founder Friday, a series of fireside chats in Gorey, County Wexford, associated with Bank of Ireland’s Workbench entrepreneurship initiatives. The discussions featured established entrepreneurs, including Fred Karlsson, co-founder of DoneDeal, and technology entrepreneur Brendan Dowling.

In April 2021, Vincent participated in GETDigital, a digital business conference associated with Dublin City University (DCU). ^[4]

Awards and recognition

Vincent has received recognition for her work in entrepreneurship, digital marketing and social media.

In 2018, Vincent received the Best Consumer Social Media Campaign award at the Social Day Awards. In 2019, she received Highly Commended recognition in the Young Achiever category at the Gorey Business Awards. ^[8] Vincent was also a finalist for the Digital Marketing Excellence Award at the 2019 Wexford Chamber Awards.

Vincent was named SEO Practitioner of the Year at the 2023 Digital Women Awards and was a finalist in the same category in 2024. She has also been recognised on multiple occasions as one of the UK and Ireland’s Digital Women to Watch. ^{[8] [9] [10]}

Vincent has also received a professional endorsement from Matt Navarra, an internationally recognised social media expert and industry commentator who has worked with organisations including Google, Meta and the BBC.

Approach and the Growth Cycle™

A recurring theme in Vincent’s career has been an interest in emerging technologies and their practical applications. Her early involvement with Moodle in education, subsequent work at CeADAR during 2011–2012, and later focus on AI-powered search reflect this interest across different stages of her career. Her approach also emphasises making digital strategy understandable, drawing on her teaching experience and training in different learning needs.

The Growth Cycle™

Vincent is the creator of the Growth Cycle™, a five-stage strategic framework that originated from her unconventional approach to SEO and evolved into a broader methodology for business growth.

Developed through years of practical experience, the framework reflects her belief that effective digital marketing begins with understanding the business as a whole, rather than focusing on individual marketing activities. It brings together business strategy, customer experience and digital visibility, with an emphasis on sustainable growth in an increasingly AI-driven world.

Media appearances and publications

In July 2020, The Global Discussion published an interview about Vincent’s professional work. ^[5] She has also appeared on Let’s Get Social Show, discussing Pinterest, and on Your Truth Shared, discussing SEO and her career. She was also a guest on the Blacknight podcast ^[11].

The Irish Independent has covered initiatives with which she has been involved, including the LoveGorey campaign. ^[6] Vincent has also contributed written articles, including “Top tips for online trading” in the Irish Independent. ^[13] In July 2026, Call Focus published a guest article by Vincent examining how SEO and marketing can help sales teams. ^[7]